The offering will be closely watched by the advertising and broadcasting industries as the world’s largest online retailer and cloud computing company makes its first high profile push into live sports.Amazon is paying $50 million to the NFL to stream this season’s 10 Thursday night games, sources told Reuters in April. The games will be shown simultaneously on either CBS Corp or Comcast Corp’s NBC, which are broadcasting five games each.Amazon takes over from Twitter Inc, which paid $10 million to stream Thursday night games last season.The live streamed games will only be available to subscribers to Amazon’s $99 per year Prime service, which includes fast shipping and free video. Television is the latest move by Amazon to get customers to its website, in the hope they will subscribe to Prime and spend more online.It is also a source of revenue in its own right, although it is unclear that the sale of ads will offset the cost of acquiring the rights to stream the games.”We are offering a range of options at various price points, depending on advertiser objectives,” Amazon representative Kristin Mariani told Reuters in an email, declining to discuss specific ad prices.PACKAGE DEALFor each game, Amazon can sell 10 30 second spots, one of the sources said.The spots run on the live stream while local ads air on network TV.
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